I’m Ida. I’m loud. I’m bold. And I’m optimistic. My family will tell you I’ve always had a flair for the dramatic. It’s not my fault I love a good story.

I believe in never taking life too seriously, and I express myself without restraint. I love a late night, a hypnotic beat, and your full attention.

IDA is an extension of that philosophy, created to empower others to be loud, bold and unapologetically themselves.

IDA is a nod to an era before “skin scents” and “clean girl”. The kind of fragrances worn by women who danced all night at Studio 54 and weren’t afraid to be glamorous and messy.

Fragrance contains a certain type of power. It can unlock a part of ourselves we never knew we had. I created IDA to awaken an animal instinct and lead you to many good stories of your own.

Stay sexy and have fun.

xx IDA